Moving at the speed of beauty
in the world —Macy Grey
A full-service beauty agency
with vast experience serving small start ups to well-established brands.
Prospective concepts for product and brand developments.
- Discovery sessions
- Trend spotting
- Conceptual development
Leverage trends to build innovative concepts, products and brands.
- Competitive + SWOT analyses
- Partner with category leaders for contemporary, trend-aware, formulations
- Brand audit
- Consumer research
BRAND + RETAIL STRATEGY
Ensure brand concepts resonate with the targeted customer with considerations of the retail environment, platform, and programs business plan.
- Business plan
- Positioning statement
- Consumer profiles
- Brand architecture
We understand every facet of retail.
- Multi-channel experience
- Relationships with mass, clubs, specialty, department store, TV, online
MANUFACTURING + LOGISTICS
Partnerships with warehousing and distribution facilities, who easily service each channel, and integrate readily with e-commerce platforms.
- Set up warehousing controls for both inbound and outbound, ensuring seamless inventory maintenance.
- Experience in package development through finished goods
MARKETING + CREATIVE SERVICES
Translating ideas to help innovation move from a good idea to marketing success.
- Brand Identity: logo design + color exploration
- POS displays/signage
- Digital Marketing/Social Media